Thursday, August 20, 2009

PARTICIPATING IN A LINK EXCHANGE PROGRAM

PARTICIPATING IN A LINK EXCHANGE PROGRAM
Link exchange programs can be a great way to get links at either a low cost or free. You simply join a network, and agree to post links to others on your site.
Other members in exchange then start linking to you. The result is several links spread across the internet. One of the keys to a good link exchange program is that you never directly swap links with someone else. Reciprocal links (whenever you link to someone and they link back) are not worth as much as one way links, and a good link exchange guards against this.

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EZINE ADVERTISEMENTS

EZINE ADVERTISEMENTS
Advertising in ezines is often overlooked as a form of traffic generation. Ezines are very popular, and can be a great way to reach potential customers in your niche. It is not too hard to find ezines that offer advertising at reasonable rates as well, especially compared to advertising in the offline world, such as a newspaper or magazine.
There are several sites specializing in coordinating advertising in multiple ezines, such as:
http://www.ezinead.net/

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OFFLINE ADVERTISING IN NEWSPAPERS & MAGAZINES

OFFLINE ADVERTISING IN NEWSPAPERS & MAGAZINES
Advertising in newspapers and magazines is often not thought about as we tend to focus mainly on online opportunities. Though advertising offline can be expensive, it can also be very profitable. A cheaper option would be to run classified ads in your local paper, just to feel out the waters.
When you start advertising in places like a mainstream magazine, you have to remember that you are competing against other advertisers that have spent a ton of money on market research and ad copy. Be careful and make sure you know what you are doing before you invest a considerable amount of money!

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DO YOU DIGG?

DO YOU DIGG?
Digg is a fun site that is very popular. It is located here:
http://digg.com
Anyone can sign up for an account there, and start “digging” sites. Everytime you come to a site that you like, you hit a button to “dig” it. Each dig counts as a vote, and the more votes a site gets, the more exposure it gets on the Digg website.
Not only does a digg help by giving you a valuable backlink, but it can result in a ton of traffic too, especially if the content on your website is interesting. I would highly suggest that you start digging today!

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FILLING GAPS WITH A CUSTOM 404 PAGE

FILLING GAPS WITH A CUSTOM 404 PAGE
If you don’t have a custom 404 page setup on your website, you are letting a ton of traffic slip through your fingers. As hard as you work on your website, people are going to occasionally get lost, click on a link that no longer exists, or even incorrectly link to you. By default, whenever someone comes to an address on your site that doesn’t exist, they are simply sent to an error page.
Creating a custom 404 page allows you to either redirect visitors from an error page to a specific spot on your website, or can serve as a way to let the visitors know “sorry, that page doesn’t exist anymore, but here’s a really cool product”.
You can customize your 404 page right in the cPanel of your hosting account.

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BE BOLD AND DARING

BE BOLD AND DARING
There is no question about it, you want your website to be memorable. After all, you want your visitors to not only return once they’ve visited, but tell their friends as well. One great way to do this is by setting your website apart from the rest, by being bold and daring.
Try to brainstorm and think if there is anything you can post on your site that is controversial, or “buzz worthy”. If you are able to create content that eventually goes viral, you just might end up with more traffic than you know what to do with!

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PURCHASING LEADS/RENTING A LIST

PURCHASING LEADS/RENTING A LIST
A powerful way to get in touch with potential customers is to purchase leads or rent a list. There are companies that specialize specifically in lead generation, and then sell those leads off for a price. Depending on the source of the leads, the quality can be either low or high.
If you do consider this route, I would highly suggest testing the leads before making a large purchase. I would also suggest doing your homework and making sure that the company you are buying from is reputable. If the company makes some outrageous claim (for example, if they are selling 1,000 leads for $10), the leads are probably of little or no value. Be careful!

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