Traffic Increase: August 2009

Thursday, August 20, 2009

PARTICIPATING IN A LINK EXCHANGE PROGRAM

PARTICIPATING IN A LINK EXCHANGE PROGRAM
Link exchange programs can be a great way to get links at either a low cost or free. You simply join a network, and agree to post links to others on your site.
Other members in exchange then start linking to you. The result is several links spread across the internet. One of the keys to a good link exchange program is that you never directly swap links with someone else. Reciprocal links (whenever you link to someone and they link back) are not worth as much as one way links, and a good link exchange guards against this.

EZINE ADVERTISEMENTS

EZINE ADVERTISEMENTS
Advertising in ezines is often overlooked as a form of traffic generation. Ezines are very popular, and can be a great way to reach potential customers in your niche. It is not too hard to find ezines that offer advertising at reasonable rates as well, especially compared to advertising in the offline world, such as a newspaper or magazine.
There are several sites specializing in coordinating advertising in multiple ezines, such as:
http://www.ezinead.net/

OFFLINE ADVERTISING IN NEWSPAPERS & MAGAZINES

OFFLINE ADVERTISING IN NEWSPAPERS & MAGAZINES
Advertising in newspapers and magazines is often not thought about as we tend to focus mainly on online opportunities. Though advertising offline can be expensive, it can also be very profitable. A cheaper option would be to run classified ads in your local paper, just to feel out the waters.
When you start advertising in places like a mainstream magazine, you have to remember that you are competing against other advertisers that have spent a ton of money on market research and ad copy. Be careful and make sure you know what you are doing before you invest a considerable amount of money!

DO YOU DIGG?

DO YOU DIGG?
Digg is a fun site that is very popular. It is located here:
http://digg.com
Anyone can sign up for an account there, and start “digging” sites. Everytime you come to a site that you like, you hit a button to “dig” it. Each dig counts as a vote, and the more votes a site gets, the more exposure it gets on the Digg website.
Not only does a digg help by giving you a valuable backlink, but it can result in a ton of traffic too, especially if the content on your website is interesting. I would highly suggest that you start digging today!

FILLING GAPS WITH A CUSTOM 404 PAGE

FILLING GAPS WITH A CUSTOM 404 PAGE
If you don’t have a custom 404 page setup on your website, you are letting a ton of traffic slip through your fingers. As hard as you work on your website, people are going to occasionally get lost, click on a link that no longer exists, or even incorrectly link to you. By default, whenever someone comes to an address on your site that doesn’t exist, they are simply sent to an error page.
Creating a custom 404 page allows you to either redirect visitors from an error page to a specific spot on your website, or can serve as a way to let the visitors know “sorry, that page doesn’t exist anymore, but here’s a really cool product”.
You can customize your 404 page right in the cPanel of your hosting account.

BE BOLD AND DARING

BE BOLD AND DARING
There is no question about it, you want your website to be memorable. After all, you want your visitors to not only return once they’ve visited, but tell their friends as well. One great way to do this is by setting your website apart from the rest, by being bold and daring.
Try to brainstorm and think if there is anything you can post on your site that is controversial, or “buzz worthy”. If you are able to create content that eventually goes viral, you just might end up with more traffic than you know what to do with!

PURCHASING LEADS/RENTING A LIST

PURCHASING LEADS/RENTING A LIST
A powerful way to get in touch with potential customers is to purchase leads or rent a list. There are companies that specialize specifically in lead generation, and then sell those leads off for a price. Depending on the source of the leads, the quality can be either low or high.
If you do consider this route, I would highly suggest testing the leads before making a large purchase. I would also suggest doing your homework and making sure that the company you are buying from is reputable. If the company makes some outrageous claim (for example, if they are selling 1,000 leads for $10), the leads are probably of little or no value. Be careful!

GETTING TRAFFIC FROM AMAZON

GETTING TRAFFIC FROM AMAZON
Amazon is one of the most popular websites out there, and contains a huge amount of people that are looking to spend money on things. This can be a very valuable place to establish yourself as an expert. This is as easy as creating a profile for yourself, and spending time reviewing products in your niche. The idea here is that people in your niche will come to trust your opinion, and follow your recommendations, which would then carry over to products that you are promoting as an affiliate.

UNLEASHING THE POWER OF RESELL RIGHTS

UNLEASHING THE POWER OF RESELL RIGHTS
Creating a product with resell rights can be a great way to create a reputation on the net and build free leads for yourself. The concept here is that you create something of value, and then give or sell it away to others, who then sell your product and keep all of the profits to it.
Though it might sound crazy to give away your rights like this, if done correctly it can be a great way to cover a lot of ground on the net quickly, as others distribute your name for you. The best situation is where you continue to get the email address of everyone that buys your product (even though you aren’t making any money off of it) because then you can grow your list as others do the grunt work for you.

BUYING TEXT LINKS

BUYING TEXT LINKS
Purchasing text links can be a great way to get very powerful backlinks immediately. There are several text link brokers that offer connections to numerous websites in just about any niche you can imagine.
There is concern that the search engines, in particularly Google, penalize websites that buy and sell links. I do not know if there is truth to this rumor, but I would urge you to use caution.
Another option would be to find websites that you would like to get a link from, and approach their webmasters individually, offering to pay them a few bucks for a link. You just might be surprised by how many cheap links you can get this way!

OFFERING INCENTIVES FOR LINKS

OFFERING INCENTIVES FOR LINKS
So what’s better then getting your own backlinks? Having other people link to you on their own, of course! I would strongly suggest doing everything you can to encourage others to link to you. One great way to do this is by offering an incentive.
You can get very creative with this. You could offer to donate to charity if someone links to you, give out free software or gifts, and so forth. You want to do everything you can to encourage others to link to you.

JOINT VENTURES IN YOUR FIELD

JOINT VENTURES IN YOUR FIELD
Participating in joint ventures can be a very profitable thing. A joint venture is when you approach someone in your niche, and agree to promote with them. An example of this would be that you offer their product to your customers, and vice versa. The result is that you both achieve additional sales.
Joint ventures can also be a great way to build a list quite quickly, and can be done with just about anyone that offers products that compliment yours.

DON’T LET YOUR SITE GET STALE

DON’T LET YOUR SITE GET STALE
I am guilty of creating websites and then forgetting about them. Unfortunately this results in both visitors that get bored with your website, and won’t stick around, and also shows the search engines that you are not offering any new content to the internet community.
I would definitely suggest that you do what you can to update your website on a regular basis. I have found that I often have a spike in traffic when I go back and add new content to a site. The search engines love it! Plus nothing is as embarrassing as when you have content on your site that is no longer relevant, you don’t want to hurt your reputation!

CREATING A COMMUNITY WITH A FORUM

CREATING A COMMUNITY WITH A FORUM
Forums are a great way to get your visitors interacting with one another, and build a sense of community. It can result in a ton of traffic every day, especially if your forum offers something that people can’t find anywhere else.
Installing a forum is a breeze. If you have cPanel, it is as simple as hitting a few buttons. Once you have a forum, you can also keep in touch with your community as well, and get a better handle on what people in your niche want, so you can offer it to them.

BUYING ENCOURAGING INTERACTION WITH VISITORS

BUYING ENCOURAGING INTERACTION WITH VISITORS
Visitors love it when you interact with them. It shows them that you care about what they think, and helps you to build a relationship with you. This results in them coming back, and hopefully even telling their friends!
You can encourage interaction all kinds of ways. You could put a poll on your site, give people a chance to make comments in your blog (make sure you respond to them), create games and contests for them, and so forth.
Going this extra mile is certainly worth it, and can go a long way for you to establish credibility in your niche.

REACH FOR TESTIMONIALS

REACH FOR TESTIMONIALS
Nothing helps sell products quite like testimonials. It is one thing for me to claim that I have the best product in the world, but when an actual buyer says that, it speaks volumes.
I would strongly suggest that if you are selling your own product, you do whatever you can to get some testimonials. You could even consider offering your customers some sort of bonus if they took the time to create one for you.
The internet is full of scammers and cheaters, a solid list of testimonials can be a great way to show your website visitors that you offer a strong and valuable product, which will in turn help to boost your sales and conversions greatly.

FIND OUT WHAT PEOPLE WANT TO HEAR

FIND OUT WHAT PEOPLE WANT TO HEAR
Here is an additional thing to keep aware of, to help your site become more respected and therefore popular. Do what you can to find out what people want to hear. One of the goals of your website should be to provide helpful information to people in your niche, and a major part of that includes finding out exactly what people in your niche want to hear.
You can learn more about this by spending time in forums related to your niche. You could even spend some time chatting with people, and take note of the kinds
of problems and questions that they have.
By giving people what they want to hear, you will be showing them that your website is valuable, which should then in turn lead to you gaining stronger footing in your niche.

THE POWER OF THE TELL A FRIEND FORM

THE POWER OF THE TELL A FRIEND FORM
I always hope that when someone visits one of my websites, they’ll help to spread the word for me. Why not make it easier with the “tell a friend” form?
You can get this free script here:
http://www.tellafriendform.com/
I would suggest offering a free gift as a bonus to those that share your site with friends. This will further help to encourage people to fill the form out. Neat!

OUTSOURCE YOUR TRAFFIC GENERATION

OUTSOURCE YOUR TRAFFIC GENERATION
All of this link building takes work and time, and eventually it will become too much of you to handle (especially as you continue to build additional websites and branch out). Outsourcing is a fantastic way to manage link building. Just about anything can be outsourced. I have had great success paying others to write articles for me, create accounts on social networks, and so forth.
When you get involved in outsourcing, I would suggest starting small, and making sure that the person is able to perform your work at an acceptable quality level.
Once that person proves his or her worth, you can ramp things up. There is no question about it, outsourcing can make you back your investment many times over when done wisely.

EXPAND ON WHAT WORKS

EXPAND ON WHAT WORKS
Many traffic generating ideas were presented here, and only through careful scrutiny and follow.up, will you learn which ones are working the best for you in your niche. Careful following of your results can help to show you what has been the most beneficial for you. I would strongly suggest that you then expand upon what is already working for you.
Another example of this would be to closely monitor what parts of your website are the most successful. Time should then be spent to further expand upon this success to increase your amount of profit.

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